Elizabeth Case

Fashion Brand Marketing BA(Hons)

Sustainability Sensation: Money and Morals Sustainability is the pinnacle of the future and an imperative sector of the fashion industry. As a business minded individual with an interest in sustainability, I intend to devote my career to earning profit whilst complying to ethical practices. Following my MA in management and sustainability, I will be an appropriate corporate social reasonability candidate both within and out of the fashion industry. I started the journey of my undergraduate degree studying fashion design with marketing, in which I gained an understanding of the requirements for garment construction. However, I formed a passion for sustainability, resulting in the transition to the fashion brand marketing course. Allowing me the opportunity to refine my written communication and research skills. My dedication towards sustainability and ethical conduct can be seen through my dissertation which delves into the sustainable development goals. Alternatively, my final major project aimed to increase Boohoo Group’s share price through positive communication. My ambition exceeds the university curriculum, as seen through my contribution in the Sustainable Challenge 2020: Gender Perspective in Fashion and the completion of the Santander Self-Development Project.

*Please note all brands used within my work are part of university projects and are in no way linked to the existing companies.