Jonathan Pleva

Graphic Design and Animation BA(Hons)

Whisky is stereotypically a drink for an older generation. B to A Club is an online subscription-based company that reimagines Whisky for a younger target market. This is achieved with a simple, bold aesthetic as well as promoting the company via social media. When B to A Club is delivered to the customer, it includes condiments to compliment the whisky experience, such as a variety of cocktail recipes.