Our nation is obsessed with shopping. The rapid growth of fast fashion stores is converting our towns and cities into clones of one another. The brand CURIO, meaning value, is a new high street charity shop with a bold identity. Its aim is to persuade people to make more sustainable shopping choices by buying pre-loved clothes. We also want to bring the original personalities back to towns and cities, so each store has its own identity informed by the place it is in.
