Charlotte Callaghan

Graphic Design and Animation BA(Hons)

Our nation is obsessed with shopping. The rapid growth of fast fashion stores is converting our towns and cities into clones of one another. The brand CURIO, meaning value, is a new high street charity shop with a bold identity. Its aim is to persuade people to make more sustainable shopping choices by buying pre-loved clothes. We also want to bring the original personalities back to towns and cities, so each store has its own identity informed by the place it is in.