Fish & Crypts is a modern take on the traditional fish and chips shop. The local Huddersfield shop was originally a funeral directors. Using wit and humour as primary design devices, Fish & Crypts’ brand identity takes what is known by the local community, and respectfully subverts it. With wordplay and layered visuals, bold typography and illustration, Fish & Crypts plays on the contrasting identities of the old and new shops.
