Free Spirit is a Tarot themed bar and retail space for non-alcoholic spirits with a concept of ‘Cosmic Clarity’. The Tarot theme comes from the card Temperance which also means moderate the use of alcohol.
The target audience are Sober Curious Millennials who are a fast-growing community that want cut down on their alcohol intake for physical and mental health reasons. Millennials are the largest affected age group of this mindful drinking movement. The focus on NA spirits is because the UK has the largest growing market for NA spirits, partly due to how big the success of Dry January and Sober October has been in the UK. Many NA spirits are manufactured in the UK, including Seedlip – the world’s first non-alcoholic distilled spirit. Alcohol is still a big part of the culture in the UK so having NA substitutes available allows consumers to still be a part of socialising without having to settle for a sugar filled mocktail or feeling left out of social norms.
I have experience from my placement in commercial and residential design. After graduating, I want to start my career within the commercial interior design sector and have an impact on the future of design.
