The brief of The Eco-Lifestyle Store was for new and existing customers to engage with sustainable product alternatives for everyday home routine ranging from furniture, to skincare. Its aims was to promote an environmental and human well-being whilst creating a strong sense of unity on tackling human’s environmental footprint. The design responded to it by identifying two objectives: sustainable consumption and sustainable behaviour which allowed the store to respond to the changing customer behaviour with its particular attention to its Gen Z audience – the largest growing consumer group. The unification of tackling the environmental impact can be clearly seen through the composition of the ground floor and basement representing the contrast and yet the tie between the benefits of the eco-lifestyle and the consequences of a non-sustainable lifestyle, which as a result also has an educational factor along its tech learning methods including interactive mirrors and digital screen projectors.
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