Cosmetic Retailing
Creating an experience highlighting the confidence and freedom cosmetics offer within a retail store
The project is a make-up retail experience at 103 Oxford Street, London. The concept of symmetry has been used throughout my work to reflect ideas of what makes a beautiful face, this idea also allows the space to have clean lines. Flooring surfaces and colour palette throughout the store reflect skin tones. The chosen target audience is is diverse but targeted at generations z, y and x. The brand is Revolution, this high street brand is accessible to everyone due to its affordability and range of products. The store is non-binary allowing it to be welcoming for everyone as well as supporting the campaign of 'say no to testing on animals'. .