An experiential skin and beauty retail space for males
Brief: aims to create an experiential skin and beauty retail for males that challenges attitudes towards toxic masculinity and traditional retail by embracing technology to enhance customer experience
Toxic masculinity is a set of attitudes and ways of behaving stereotypically associated with or expected of men, regarded as having a negative impact on men and on society as a whole.
We have recognised the gap with in the beauty industry for male skin and beauty products. Here at SKIN ♂️we understand each of you should express yourself in your own unique way and we are here to encourage that without any judgement. We recognise the importance of self exploration which is why we have created an unparalleled experience that celebrates the freedom men can have with skin and beauty products. We believe the importance of self care and change, making this acceptable in the future