Alisha Knowles

Fashion Brand Marketing BA(Hons)

I am Fashion Brand Marketing graduate entering the fashion industry.

Throughout my four years at University, I have learnt a lot about myself, my interests and my skills within marketing. I took a placement year, exploring PR at Varg and social media for Julien Macdonald, which showed me the true angle and perspective of the industry. My favourite experience was helping backstage prepping models and garments, then seeing the results. It guided my focus for events and gifting, which clarified working behind the scenes to create experiences is where I want my career to take me.

Since my internships, I have taken more notice of how online orders are packaged. During the pandemic I realised I found enjoyment and disappointment receiving my online shopping (with the packaging). Therefore, for my final project I decided to use my interest in packaging to create a sustainable consultancy and educational company that help fashion brands recreate their packaging.

Working within the industry can be tough but having had experience, I understand that an opinion and voice matters. To be a small part of that is the most amazing feeling and my admiration, knowledge and ideas I have for this allows me to shine.

*Please note, any brands featured are part of fictitious university projects.




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