Lucy Chisem

Fashion Brand Marketing BA(Hons)

As a recent Fashion Brand Marketing graduate, I am now striving to kick-start my career in marketing. Throughout my three years at University, my passion for marketing and social media has grown. I have grown an impressive skill set through the work I have completed for my degree and through growing my own social media platform, and I am now ready to take this to the next level.

During my final year I formed a definite style with my work, which has allowed me to decide where I want my future path to lead. My final year work was based on marketing and communicating new campaigns and new brands. Social media remained the forefront of these projects.

My final major project was my favourite project across my degree, I created a new sub brand Saints & Sinners for the premium fashion brand All Saints. This new sub brand was promoted through a social media launch campaign to reach the new target market that the sub brand was aiming to reach. With the campaign being Instagram and TikTok based, it allowed me to experiment making promotional TikTok videos which is something I thoroughly enjoyed. 

*Please note all brands used within my work are part of university projects and are not linked to the brands.