Michaela Jones

Fashion Brand Marketing BA(Hons)

For this project I had to choose a diversity issue within the fashion industry and create a way to remove the stigma against it. My chosen diversity issue was age, I believe age in an unnecessary taboo in the fashion industry as in time we all age, this does not mean that we want to be forgotten about. For this module, I created a marketing campaign & strategy and a lookbook for a French Connection's AW21 collection using models aged 50+ to try and break down the barrier between age and fashion.

*Please note all brands used within my work are part of university projects and are in no way linked to the existing companies.