Niamh McElroy

Fashion Brand Marketing BA(Hons)

I am very passionate about fashion, social media and marketing and am very interested in having a career in the industry. For the last three years I have been studying fashion brand marketing at university. I am eager to apply what have learned at university and carry-on learning and improving my skills. My strengths include Digital skills including Adobe and Microsoft office, creative with an eye for detail, good knowledge of social media platforms such as Instagram and TikTok and like to use these platforms to keep up with the latest trends, organised with good communication skills and very eager to learn all I can about the fashion marketing world. I have enjoyed all my time at university, I have found planning events and creating marketing campaigns the most interesting and enjoyable. I am creating an event plan, marketing campaign and brand handbook for the launch of Pretty Little Thing's new online personal shopping service, for my final major project and have really enjoyed producing this work. In the future I would love to work in the fashion industry, within marketing. I love the event and social media side of marketing so would ideally like a role involving these.

*Please note all brands used within my work are part of university projects and are in no way linked to the existing companies.