Yangfei Xu

Fashion Brand Marketing BA(Hons)

Yangfei Xu is a final-year student at Huddersfield university‘s School of Arts and Humanities, where she is pursuing an undergraduate degree in Fashion Brand Marketing. She has ten years of foundation in art and is proficient in design Software and Microsoft Office; these are the basics of her current profession. She enjoys drawing and designing and is recently creating a new brand for her end of term project for a brand marketing strategy. Her project expresses her idea of bringing vintage fashion to the Chinese market. By creating a vintage brand, she hopes to enrich the Chinese market and promote it on social media, for example, by creating a vintage website full of historical presentations and product appreciation and delivering it to the leading social media platforms. She believes that beauty needs to be known to a broader audience. Before this, she interned at a media company working on social media campaign planning. Putting her marketing knowledge to work, she is about to complete her undergraduate degree. She hopes to pursue a master's degree in brand marketing to become a marketing consultant in the future. Can lead her team in marketing strategy planning, sales tracking, strategy execution, brand building and management.

*Please note all brands used within my work are part of university projects and are in no way linked to the existing companies.



(PDF – 626.61 KB)