Abigail Miller

Fashion Brand Marketing BA(Hons)

The Fashion Brand Marketing course at the University of Huddersfield has developed many skills and created a passion for fashion especially regarding sustainability after my placement with Oxfam. During that time, I worked as part of their social media team scheduling posts whilst considering the events that were taking place during the week to keep things relevant. I am an organised, creative and dedicated individual. I am able to work well both in a team environment as well as using my own initiative. After my placement I wanted to create a magazine that focused on sustainability and ways that people can DIY clothes so that they don’t go to landfill. The purpose for this is to educate more people on the effects that the fashion industry has on the environment. My dissertation focused on the iconic Chanel tweed suit. During my research, it gave me insight into how fashion has changed over the years due to the ever changing society as well as the differences in designs as the changes of Creative Director of the Fashion House. As part of my university degree, I was given the opportunity to enter an Alexander McQueen competition, my digital artwork of the rose-inspired dress, was highly commended and I was delighted to be shortlisted as a finalist.

*Please note all brands used within my work are part of university projects and are no way linked to the existing companies.