I've always been fascinated by the impact fashion has had on society. I grew up watching my mother sew as she was a seamstress which I think it is mainly thanks to her that I have always been interested in every aspect of the fashion world. I made the decision to create my career path around marketing and fashion during my last year of Liceo Scientifico, in Italy, and I was determined to find a study path that would allow me to study what I really wanted and develop all the skills I needed for my future career. For this reason, I decided to move to the UK and apply to study Fashion Brand Marketing at the University of Huddersfield. In the meantime, I worked to maintain my complete independence. My work experiences allowed me to develop and improve skills that would serve me in my future career, such as communication skills, analytical skills and the ability to work in a team. During my studies I managed to expand all my knowledge on the world of marketing applied to the fashion field, I have demonstrated experience in creating marketing plans and campaigns, branding and developing original social media strategies. I feel now ready to start my new career path.