Olivia White

Fashion Creative Direction BA(Hons)

As a Fashion Creative Direction Graduate, I am eager to begin a career in the fashion industry, with great interest in styling, editorial and content creation. I am a bright and charismatic individual matched with outstanding communication skills and a drive to succeed. I have built up valuable knowledge and thrived in creative projects that have required me to bring a vision to life; specific to styling and publication work. The creative aspects of my projects have allowed me to excel further in my studies and focus on my ambition of entering the industry as an editorial stylist. I have gained a detailed knowledge regarding consumer demands and upcoming trends; through close analysis of consumer behaviour and the market environment. Throughout my studies and my time in retail, I have been able to gain hands-on experience of consumer demands and trends; enabling me to develop my creative and marketing techniques. This can be recognised in my final major project, the concept of which included relaunching Selfridges’ rental service, utilising the most effective marketing strategies to attract Selfridges’ existing and potential customers. I created an editorial feature to publicise the relaunch and directed a photoshoot to bring this concept to life.

*Please note all brands used within my work are part of university projects and are in no way linked to the existing companies.