Amanpreet Dhesi

Fashion Creative Direction BA(Hons)

I am an intuitive, creative and considered individual who has recently graduated from BA Fashion Creative Direction at the University of Huddersfield. During my studies I have developed my diverse skill set and personal interests. I excel in both fashion photography and creative direction, using my commercial awareness and brand awareness to create dynamic and on trend outcomes. My special interests include all aspects of commercial event planning such as event management, press and visual merchandising. My proactive approach to fashion is boundary breaking as I often explore themes such as diversity, because of this I can evolve and adapt to the ever-evolving fashion industry. Creating work which is both relevant and social aware. My favourite projects include a store visual merchandising plan catered to create a relaxing autism friendly shopping experience, I believe this assignment demonstrates my ability to work for a diverse audience and my strong awareness of future concepts and ideas. Another of my favourite projects is my Rick Owens x H&M collaboration press kit and magazine, this project had sustainability in mind and centred around creating and planning a launch of sustainable mushroom bio-leather accessories. As a recent graduate sustainability and consumer needs are a huge priority within my work. In the future I hope to utilise my enthusiasm and strong work ethic within a fast paced and exciting role in the fashion industry. My ideal role would be working in a fashion studio, social media management or project planning.

*Please note all brands used within my work are part of university projects and are no way linked to the existing companies.