Ayesha Javed

Fashion Creative Direction BA(Hons)

During the vast majority of my degree, I focused largely on adapting to each set assignment and found this was the best way for my capabilities to flourish. Specialism projects during second year fuelled my hunger for creating unique concepts of my own through the format of a director’s treatment. In my final year Advanced fashion practice allowed me to further develop my own style as a cinematographer and to create detailed director’s treatments that portrayed narratives and ideas in a visual format, a true reflection of the imagery I had in my mind. *Please note all brands used within my work are part of university projects and are in no way linked to the existing companies.