Lydia Cooper

Fashion Creative Direction BA(Hons)

Upon reflection of my three years at university, I have been given many opportunities to further my knowledge about the fashion industry and to push my boundaries within creative work I have produced. My memorable projects from university would be designing a window and store concession display that accompanied a marketing project that was a collaboration between a celebrity and urban outfitters. However, choosing the creative direction pathway has allowed me to explore my passion for styling people and making them feel confident and comfortable in clothes, working with other creatives behind the camera on photoshoots and collaborating ideas to build a carefully crafted aesthetic image. From studying, I have enjoyed interviewing people and looking at issues such as gender in fashion and how I could improve clothing and style for the LGBTQIA+ community whether that was through styling them or simply spreading awareness. The history of fashion sparked my interest in how trends have been disseminated over years and how they have come back into fashion in one way or another, although today the biggest trend is to just be yourself and discover your own identity in clothes and not let anyone deter you from doing that.

*Please note all brands used within my work are part of university projects and are no way linked to the existing companies.