Why not break past social conformities? By branding a fashion event in an air raid shelter. Why not do a different marketing output to the rest? Create NFTs and a virtual catwalk. Why not channel my curiosity? By creating concept collaborations and creating a unisex collection out of duvets. Not only has my four years been a journey but a process. A process of dissecting and understanding myself, my style and how to showcase my work. All through the power of why. Why not challenge myself? And I did. All of these outcomes have been a part of my process and journey, in an effort to lead my curiosity to its next steps within the creative marketing field.