Samantha Sunley

This High Street targeted womenswear collection is inspired by a minimalist's staple wardrobe. The collection provides basic pieces for everyday wear that can be teamed with other items, allowing the wearer to define their own style. It is not dictatorial, and it is deliberately non-trend oriented, as the intention is that each piece is affordable and has been designed to be worn many times, across seasons, and across years. The focus is on cut and construction; quality garments that are made to last, for a sophisticated fashion consumer who would usually shop at stores such as COS.