Lilli Bucknall

International Fashion Buying Management BA(Hons)

Making Fashion Kinder Throughout my fashion buying degree, accessibility to fashion and sustainability have been focal points of my work. This has been demonstrated through the interchangeable capsule collection range plan I produced which featured QR codes that provided; audio information regarding garment description, styling options and care guides with the intention to break the barriers between sight and fashion for visually impaired customers. My final major project branches off my dissertation premise regarding the lack of accessibility on the British high-street for affordable menswear. Creating a consumer trend forecast detailing the features of a digital wardrobe app which promotes new product suggestions based on personal AI data, while also assisting consumers to fully utilise their purchases by extending product lifecycles. Seeing the realities of fast fashion and garment workers’ rights during my placement year as an e-commerce intern at Oxfam has been a driving factor in seeking a career as part of a company with strong morals regarding their supply chain management and sustainability commitments. While my job in web sales and customer logistics has assisted in evolving my practical skills and a logical mindset whilst resolving issues, my degree has allowed me to develop an innovative thought process.

*Please note all brands used within my work are part of university projects and are in no way linked to the existing companies.