My practice explores commercial fashion, expressing diversity and individuality through clothing, using technical skills within the studio and professional standard equipment as well as working collaboratively in a professional context. This idea evolved from my love of fashion, from browsing magazines to watching shows, it was great to be able to combine this with my own project and experiment with ideas of diversity using models of all backgrounds and placing this in a professional context in the studio.
The Phase One and Canon 5D Mark 3 are the two main cameras of choice. Building a powerful image and creating uniqueness in each person while paying attention to colour and detail may work towards channelling fashion inspiration within the youth. The techniques and tools with each shoot often change, however the image's perspective, drive and passion remain consistent. I frequently use wide angled lenses to provide depth and dimension to my subjects, capturing each pose candidly.