I am a dedicated, passionate, and highly reliable international fashion buying management graduate, with strong leadership skills, a keen eye for up-and-coming fashion trends, with a passion for the fast-paced challenging industry. Working part-time whilst studying at university has allowed me to simultaneously excel in areas such as range planning, market analysis and trend research whilst at the same time further engraving my passionate, strong-minded and unique work ethic, which all play major roles in efficiently completing my final major project. Key elements that I have developed further include researching into international substyles/subcultures, sustainability and the challenges faced post Covid-19. My dissertation allowed me to accumulate enough knowledge to uniquely cultivate a buying proposal for the worldwide brand H&M. Focusing on a diverse drop, alongside the H&M Group’s eight clearly defined brands, called Angelique. It will be the first of many cultural celebrations looking in depth into various substyles, beginning with the neighbourhood of Tokyo, Harajuku. My strengths throughout this project involved my forward thinking, an understanding into what is missing within the industry as well as good global knowledge and statistical data.
*Please note all brands used within my work are part of university projects and are in no way linked to the existing companies.